REFY, the Manchester-based beauty brand co-founded by entrepreneur Jenna Meek and influencer Jess Hunt, has been deemed one of the best places to work in 2024. Since its launch in 2010, REFY has skyrocketed to popularity, becoming a household name in the beauty industry. What sets REFY apart, however, is not just its innovative products but its exceptional company culture and commitment to its employees.

The Journey of REFY

The brand’s journey began in 2010 when Jenna Meek and Jess Hunt identified a gap in the beauty market for high-quality, innovative products that cater to a diverse audience. Their combined expertise and passion for beauty led to the creation of REFY, a brand that quickly captured the attention of beauty enthusiasts and professionals. 

REFY’s product range, known for its inclusive shades and innovative formulas, has set new standards in the industry. From brow sculpting kits to skin finishes, each product is designed with attention to detail and a deep understanding of consumer needs. This dedication to quality and innovation has earned REFY a loyal customer base and numerous accolades.

A Culture of Excellence

At the heart of REFY’s success is its dedication to fostering a positive and dynamic workplace environment. REFY prioritises its employees' well-being and professional growth, creating a culture where team members are valued and supported. This commitment is reflected in their comprehensive personal and professional development plans, which are tailored to help each employee achieve their career goals.

REFY’s approach to employee development has many sides. Regular workshops and training sessions ensure that staff are continually enhancing their skills and staying ahead of the latest industry trends. Plus, REFY encourages a culture of feedback and open communication, allowing employees to voice their ideas and concerns. This inclusive environment not only boosts morale but also drives innovation and creativity within the company.

Employee Well-being

REFY’s focus on employee well-being extends beyond professional development. The company offers a range of wellness programmes designed to support physical and mental health. From flexible working hours and remote work options to mental health days and wellness workshops, REFY ensures that its employees maintain a healthy work-life balance. Such initiatives have significantly contributed to REFY's reputation as an employer of choice in the beauty industry.

Rapid Growth and Recognition

In a relatively short period, REFY has achieved remarkable success. The brand’s rapid growth can be attributed to its strong digital presence and savvy use of social media, particularly through Jess Hunt's influence and leveraging TikTok influencers. By leveraging social media platforms, REFY has built a community of engaged followers who are passionate about the brand and its products.

The company’s innovative marketing strategies, combined with its commitment to inclusivity and quality, have positioned REFY as a leader in the beauty industry. Today, REFY is not only known for its products but also for its exemplary workplace culture, which continues to attract top talent and drive the company’s success.

By putting its team first and fostering a culture of continuous growth and well-being, REFY has not only created a thriving business but also a workplace where employees feel valued and inspired. As REFY continues to grow and evolve, it stands as a shining example of how a positive company culture can drive success and make a lasting impact in the industry.

Check out REFY on socials here.

Interested in up-skilling your marketing team? Join Fabric today and gain access to 1-1 coaching sessions with a dedicated marketing practitioner, an award-winning strategy builder programme and 3x assessments from expert marketing assessors, access to an exclusive marketing community, The Future Club and its locked features, monthly masterclasses, a manager dashboard, user onboarding and so much more. Download brochure here.