As GRIND's CMO, Teddy is responsible for all of the marketing you see from the brand. Teddy has been at GRIND for nearly 12 years, so if there’s anyone that knows the business and the reasons for their success, it’s him!
Teddy will be delivering the session... Scaling Success: Building a Global Marketing Powerhouse at GRIND
In this session, Teddy is going to cover :
- Learn how to build a marketing function from scratch: Ted shares the early days at GRIND, the challenges, and the key campaigns that took GRIND from a local brand to a global contender.
- Team-building insights: Discover how Ted prioritised skills and characteristics in early hires, adjusted hiring strategies as GRIND grew, and identified essential roles for each growth phase.
- Growth strategies: Explore the pivotal moments in GRIND’s growth, balancing short-term wins with long-term brand-building, and the tools used to keep the marketing team cohesive.
- Creative vs. performance balance: Understand Ted’s approach to balancing creativity with the pressure to hit KPIs in a highly competitive market.
- Leadership & team culture: Get a look into Ted’s leadership strategies for fostering innovation, operational discipline, and providing learning and development opportunities for the team.