Roberta is an experienced senior executive, with a robust background in media and international relations, specialising in business growth, strategic partnerships, innovation, and social media. She has crafted and executed high-impact strategies and led diverse, multicultural teams for some of the world's most iconic media brands, reaching billions of consumers with compelling content and messaging.
Roberta will be delivering the session: The Rise of Social Media Platforms in Today’s Macro Economic Scenario
In this session, Roberta is going to cover :
- Examine the Social Media scenario over the years, identifying facts and milestones of key platforms
- Interpreting the advancing of technology and competition for your short to mid-term goals
- Simplify what’s going on in terms of news consumption, platform POVs and key features
- Recognise trends before/as they happen and implement them into your strategy