Paul is responsible for all of the advertising you see from Uber, from Uber's Journey Ads to sponsored messaging in Uber Eats. Paul led Apple's iAd internationally and has worked with various Adtech companies, including Sizmek, which sold to Amazon.
Paul will be delivering the session: Personalisation at Scale: How Uber Captures Consumer Attention
In this session, Paul is going to cover :
- Reimagining platforms to personalise the consumer experience
- Capturing consumer attention in the moments that matter
- The importance of hyper personalised targeting
- How Uber is positioned with their unique audience