Your marketing
team can execute.
Now make
them strategic.
Fabric is the marketing capability platform that combines skills assessment, expert coaching and applied learning to change how your team thinks, works and delivers.
The gap most CMO's don't
talk about
Your team works hard. But somewhere between the daily output and the board presentation, the strategic thinking gets squeezed out.
84%
of CMOs report strategic dysfunction in their marketing teams. Too often, it becomes accepted as normal. Fabric is built to change that.
Your marketers don't
need more content.
They need the skills, confidence and support to perform better.
Marketing development has traditionally been split across generic courses, standalone coaching and disconnected training. Fabric joins the pieces together around the capability your marketers actually need and applies it directly to real business work, so development translates into stronger performance.
WHAT CHANGES WHEN CAPABILITY IMPROVES.
From
Reactive
To
Strategic
From
Execution-led
To
Commercially impactful
From
Busy
To
Focused on what moves the needle
From
Individual effort
To
Stronger collective capability
You stop guessing
where the gaps are.
- Development spend becomes targeted rather than generic.
- Your team makes stronger strategic decisions without every decision escalating to you.
- You can see where capability is improving and where support is still needed.
- You have clear evidence of development impact to take back to the board and wider business.
How it works
Assess.
See exactly where capability is strong, where the gaps sit and where development will have the biggest impact across your team.
Learn.
Build the strategic, commercial and leadership capability your marketers need through coaching, live programmes and expert learning applied directly to their roles.
Grow.
See the difference in how your team shows up, with stronger strategic thinking, greater commercial confidence and better decisions across the function.
EVERYTHING YOUR TEAM NEEDS.
ONE JOINED-UP DEVELOPMENT EXPERIENCE.
Development works better when every element is connected around the needs of your team.
Fabric brings together assessment, coaching, live programmes and applied learning in one place, so your marketers get the right support, at the right time, against the capabilities that matter most.
Skills & Behavioural Assessment
See exactly where capability is strong, where the gaps sit and where development will have the biggest impact across your team.
1:1 Coaching
Give each marketer focused support from an experienced practitioner, matched to their role, goals and development priorities.
Group Coaching
Build stronger collective capability by tackling shared challenges, improving decision-making and bringing new thinking back into the team.
Strategy Builder Programme
Turn strategic thinking into action. Your marketers build a real strategy for the business, guided by experts from insight through to execution.
Monthly Masterclasses & Tracks
Keep your team current on the tools, trends and commercial thinking shaping modern marketing, with practical learning they can apply immediately.
Quarterly Impact Reporting
See how capability is changing over time, with clear quarterly reporting on progress, development priorities and the impact Fabric is having across the team.
EVERYTHING YOUR TEAM NEEDS.
ONE JOINED-UP DEVELOPMENT EXPERIENCE.
Development works better when every element is connected around the needs of your team.
Fabric brings together assessment, coaching, live programmes and applied learning in one place, so your marketers get the right support, at the right time, against the capabilities that matter most.
Skills & Behavioural Assessment
See exactly where capability is strong, where the gaps sit and where development will have the biggest impact across your team.
1:1 Coaching
Give each marketer focused support from an experienced practitioner, matched to their role, goals and development priorities.
Group Coaching
Build stronger collective capability by tackling shared challenges, improving decision-making and bringing new thinking back into the team.
Strategy Builder Programme
Turn strategic thinking into action. Your marketers build a real strategy for the business, guided by experts from insight through to execution.
Monthly Masterclasses & Tracks
Keep your team current on the tools, trends and commercial thinking shaping modern marketing, with practical learning they can apply immediately.
Quarterly Impact Reporting
See how capability is changing over time, with clear quarterly reporting on progress, development priorities and the impact Fabric is having across the team.
93%
of learners report increased confidence in their role
89%
apply new skills to live work within 8 weeks
3in5
are promoted or take on more responsibility within 6 months
We’ve seen a clear and positive shift in performance, increased confidence, stronger leadership presence, and a more proactive approach to shaping direction rather than just responding to briefs.